It’s a fact that Apple’s launch of the application market in 2008 culminated in the creation of a new, vast market. The fact that Apple was the first to venture into this market gave it a considerable advantage over its competitors.

However, in time, the popularity and subsequently, the competition grew, rendering it more difficult to remain afloat in that particular environment. Regardless, those that were familiar with Apple’s structure, rules, in short, Apple’s culture, were always one step ahead of the pack. Valensas has been a part of the Apple ecosystem since the beginning and has strived to direct its customers in the best possible way. By electing to specialize in this platform only, Valensas has ensured that it can offer the best solutions. This is achieved by using a combination of the following skills:

Excellence on User Experience

Valensas has successfully undertaken the analysis, design and software of many projects for many years and has proved its expertise in this field. Design alone does not create a user experience as it needs to be supported by technical knowhow. It is also vital to have a good knowledge of the Apple culture while designing user experience. This knowledge is gained from reading Apple’s design guides, examining successful apps in detail and always aiming to do better. This is essentially where Valensas’ success stems from.

Pure objective-c Development

Valensas only develops software in Apple’s C and Objective-C climates. Valensas does not develop software using third party tools. This is because applications which are developed using third party tools can never provide the same design user experience. Although these tools should be used to provide access to each platform, they disregard parameters specific to iOS, for example, partial web pages and applications which are published as partial native applications. These applications can never have the same look and feel of applications which have been developed totally natively. Valensas is aware of this and always uses Apple’s software development and can adapt to innovations instantly. Third party tools sometimes never use these innovations or they implement them too late.

Continuous Integration System

When developing software, Valensas uses version control, issue tracking, automatized build and project planning systems to minimize errors, create a road map and to update the software quickly. Clients are integrated into this process which strengthens communications. This ensures that test and bug-fix times are reduced greatly.

Reduced development time by using internal frameworks

Valensas has been developing on this platform for a long time which has resulted in the creation of an expansive framework library. This enables projects to be developed in a shorter period of time and reduces the cost of software development. Additionally, as these frameworks are constantly developing, new features and bug-fix systems are automatically generated even if a project is not specially developed. These frameworks offer several advantages namely, they enable the newest version of the application to run by using the version control system; additional information about the device is communicated via a push notification system; login/user management scenarios are easily integrated into the application, automatic pages are created depending on the data received from the server and errors caused by the server are managed.

Extensive usage of development tools

An advantage of using only Apple’s tools is that proficiency in using them leads to developing software more quickly while performance and memory analysis are carried out using methods recommended by Apple. Integrated XCode and Instruments applications are used to help spot bugs before publication, to measure battery consumption, and to reduce memory, cpu and data use to a minimal level.

Adaptation to all server platforms

Whichever server platform you use does not concern us. Valensas provides the inter-level development which will enable you to fully utilize IOS skills and to communicate with client software. For example, the data transfer is in plist format which is most effectively used by iOS. Clients do not suffer if there is a problem with their server as there caching at the inter-level. Changes in the data structure on the server side are absorbed and versioning can be performed.